Important SEO Tips For Restaurants

woman standing by her restaurant door

Running a restaurant is a wonderful decision but can quickly become a marketing nightmare without appropriate decision-making. Before building a full-fledged marketing plan, it’s important to understand the power of search engine optimization (SEO). This is one of the strongest and most reliable digital marketing techniques in the world and can yield tremendous results over time.

For those looking to rank on major search engines, it’s time to understand what works and what doesn’t as a restaurant owner.

1) Use Local SEO Strategies

Local SEO is the name of the game for restaurant owners.

In general, your average customer is going to be from around town. Therefore, it doesn’t make sense to target someone sitting halfway across the planet!

With a highly organized local SEO plan, it becomes easier to generate leads from the area. For example, you should look to target local keywords (i.e. best restaurant in X city) as a way to draw people in. These keywords are great because they’re often easier to rank for as well. You don’t have as much competition if the keyword is reserved for your city. Many business owners will need help in the beginning when implementing their local SEO strategies. We recommend contacting Decrypted SEO Agency as they are experts with helping local business and restaurants rank well in their local area.

Along with finding the right keywords, it’s also smart to claim your Google My Business listing as soon as possible. This listing shows up on the right side whenever someone types your restaurant’s name in Google. The listing can have all relevant information such as your address, name, phone number, and more.

2) Encourage Reviews on Your Google Listing

Think about how customers react while deciding on a restaurant to visit. They often head to Google, type in the name, and go through customer reviews before making up their mind. If that’s the case, why not encourage positive reviews on your Google My Business listing? This is one of the best ways to gain traction and build a solid SEO campaign.

A highly ranking restaurant is going to do well in sealing the deal as soon as new leads come through. You will have less “selling” to do when the reviews say it all.

This has to be kept in mind and encouraged when it is time to move forward with a restaurant-friendly SEO campaign. If the reviews aren’t good, you are going to be fighting an uphill battle for months.

3) Build Strong Social Media Accounts

All restaurants should have active and engaging social media accounts. These accounts are a must in the modern-age with more and more potential leads using these platforms on a daily basis.

In fact, studies show many people spend most of their time on platforms such as Facebook or Instagram compared to any other media-friendly option. This means it’s important to engage with them through a targeted and active social media account.

Along with these accounts, it’s also important to link them to each other and to your website. This ensures people are able to get to your website if they ever want to take a look at the menu or what you’re all about.

4) Remain Mobile-Friendly

A website that isn’t mobile-friendly will get dinged by Google’s algorithm. Studies have shown there’s a significant emphasis on being mobile-friendly and any website that doesn’t pass Google’s test gets pushed down the rankings. You want to make sure the website’s theme is mobile-friendly and works well on all types of devices. This is the bare minimum as a restaurant owner.

5) Get Your Foundation Right

Do the basics right before moving forward with your SEO campaign.

For example, you want to make sure the website runs well, doesn’t have spelling mistakes, and uses the right keywords. This is the least a business can do as they look to move forward with an SEO plan.

6) Stay Patient

Restaurant owners have to think about the long-term while building a brand-new SEO campaign. It’s not going to happen in a matter of minutes and that shouldn’t be your goal.

Instead, it’s smarter to emphasize a methodical approach where something new happens with each passing day.

For example, one day you can update the website and another day can be reserved for new blog posts. This is all about designing an all-encompassing marketing strategy that yields great results.

If you stay patient, the rewards are going to come in the form of targeted leads.

Final Thoughts

SEO can be a challenging battle for restaurant owners with so many things to juggle at once. While a restaurant owner should be focusing on tangible qualities such as their food and staffing, it’s also important to build a proper SEO campaign.

Over the years, some of the most popular restaurants in the world have harnessed high SEO rankings into thousands of new customers. This is the power of SEO and what it can do for a restaurant.

Take the time to build a unique SEO campaign that’s ideal for your restaurant and its needs.

What Do Google Analytics, Search Console, and Google My Business Do?

Knowing how to leverage Google’s many tools can be a game-changer for your business. It is important to understand exactly what each tool does, how to use them and to understand how they are different.

Below, we will be going over some of the key things that you are going to want to know about each of Google’s marketing platform tools.

What Is Google Analytics?

Google Analytics is an invaluable tool that every website owner should be integrating into their website. It is a tool that will allow you to see everything that is important about your website’s traffic.

You are not only going to be able to see who is visiting your website, but where they are from, where the traffic originated from, and more. Having all of this information readily available at your disposal is crucial to your business and it’s chances of success.

For a local business, it is going to be important to not only figure out if you are reaching your local market but where they are being sent from. This is going to give you a good idea of whether or not you can make any improvements to your efforts.

Whereas, if you are selling something specific online, you might be interested to see which sources are bringing you the most traffic and what demographic is most interested in what you are offering.

What Can You Do With Google Analytics?

1. Devices

One of the things that you will be able to do with this tool is to see what kinds of devices the users are accessing your website with. This is very important to understand because it will give you a good idea of how they experienced your website.

If your website is not properly optimized for mobile devices, it is a good idea to know whether or not the majority of your traffic is stemming from mobile devices.

After all, you want to provide your traffic with the best possible experience.

2. Where Visitors Are Based

Another key thing that you will be able to find out about your traffic is where they are based. You will be able to see exactly where the people are accessing your website from whether it be your local area or somewhere thousands of miles away.

Being able to see this information is going to be crucial for a lot of businesses to optimize their advertising, marketing, and even business efforts as a whole.

3. Pages

Another thing that you will be able to gain from looking at the analytics of your website would be the pages that the users are accessing the most and how long they are spending on it.

Being able to tell this data is going to be key to optimizing your website as well as possible for conversions.

If users are spending a significant amount of time on a specific page of your website, it might indicate that it is too cluttered or that it is not optimized to convert well.

What Is Search Console?

Google’s Search Console is a tool that allows you to have much greater control over the way that your website actually appears in the search engines. With this console, you will be able to optimize your website to rank better.

What Can You Do With Google’s Search Console?

1. Sitemap

One of the things that you can do to improve your website’s ranking with the search console is to upload an accurate sitemap of your website to Google. This alone is going to help Google index your website so that it even knows that it exists. Without doing this, Google might not even know that your website exists.

2. Block

Another thing that you will be able to do with the console is to effectively block Google from accessing certain parts of your website. This is good if you are worried about duplicate content or other things that you don’t want Google to crawl.

3. Links

Another thing that you will be able to do is completely change the links that appear under your listing when your website is ranking in the search engine results.

What Is Google My Business?

Google My Business is Google’s answer to local directories. It is an easy way for local businesses to effectively manage their presence across the various Google platforms which includes both search and maps.

Google continues to keep implementing more advertising and marketing features in its Maps application which presents a good opportunity for local businesses. It allows you to display all kinds of information about your business to provide information visitors might want to know including your business name, address, hours of operation, and more.

What Can You Do With Google My Business?

With Google My Business, you will be able to display pertinent information about your business, interact and engage with customers that leave reviews on your listing, and even see insights on how customers searched for your business.

Having a thorough understanding of all of the above can really help you position your business as well as possible within the local market. Using all three of these in conjunction can really help you boost your online and search engine presence in your local market.